The Story Behind Naturavera

Naturavera was founded by Jennifer Gunderson with a simple yet powerful belief: scent is more than fragrance — it is atmosphere, memory, and emotion woven into the air. What began as a passion for beautifully composed home fragrance evolved into a vision for immersive, flame-free experiences designed to transform everyday living.

Jennifer approaches each collection as a curated environment, thoughtfully layering fragrance notes to evoke a specific setting — from sunlit atriums and botanical conservatories to grounding garden paths and quiet, luxurious pavilions. Her approach is rooted in the belief that fragrance should do more than simply scent a room; it should create a feeling, awaken a memory, and become part of the experience of home.

Committed to both clean living and integrity, Jennifer formulates Naturavera’s signature candle melts to be dye-free and phthalate-free, allowing the fragrance itself to take center stage.

Each blend is created with intention — not only for how it smells, but for how it makes you feel — offering a sophisticated scent experience without an open flame. Rooted in community and inspired by nature, Jennifer continues to grow Naturavera with purpose, crafting meaningful fragrance environments that invite presence, calm, and elevated living into every space they touch.